persona selector - a list of all existing personas for your account

personas control three things:
  * how you are represented in the design (the "persona" proper)
  * default settings
  * preferences

when a value has not been explicitly set the value will default to the setting in the "Default" persona and if that is not set, the value will default to an internal base set of values (which may be blank in their own right, such as the persona signature). 


Letterhead

  * create here...
  * download image
  * upload image
  * revert

Sign-off section

  * fill in from account
  * name - organization
  * contact info
  * remit to
  * signature
    * create here...
    * download image
    * upload image
    * revert

Defaults - initial values for the design wizard


Preferences - how you prefer the software to act when there are optional ways to do it.